01
Curious
Always ready to see where the next walk leads — a mascot built around movement and exploration.
Meet your adventure buddy
Meet Mosey.
A cheerful squirrel who moves with you, celebrates your milestones and makes everyday movement feel like an adventure.
Why a squirrel?
Movement, curiosity and a pocket full of Acorns.
Mosey represents the playful side of getting out, exploring and building progress one day at a time.
AcornsA reward currency that fits the character perfectly.
Built to be familiar
A character users can recognise across steps, games, rewards and challenges.
02
Encouraging
Progress should feel positive at every step level, from a short walk to a new multiplier tier.
03
Playful
Walking, games, challenges and Acorns keep the journey light, rewarding and fun.
04
Recognisable
Orange fur, a green hoodie, round watch and bright trainers give Mosey a distinctive look.
More than a mascot.Mosey is designed to become a familiar guide through daily movement and rewards.
MovementCuriosityProgressRewards
Walk • Wander • Win
Mosey grows with your journey.
From standing still to getting out for a walk, running further and taking on bigger milestones, Mosey is designed to bring a little personality to progress.
And because squirrels know a thing or two about collecting Acorns, Mosey is the perfect face for the reward currency you build through eligible activity and experiences in the app.
AcornsMosey's in-app reward currency
